Coffee Lovers

“Coffee Lovers” provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy– The Beauty of Simplicity. We tried to keep our marks as minimal as possible.

This project was featured in:
Cosmopolitan May 2011
Eat & Travel Weekly #817
Food and Wine, The Standard April 2011
Marie Claire May 2011
Three Weekly #606
TVB Weekly #726